Publisher Forum Sonoma has ended

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Publisher Forum Sonoma

6:00pm PST

Opening Reception for Attendees Sonoma Valley Room

8:00pm PST

Attendee-Sponsor Reception Sonoma Valley Room

8:00am PST

Breakfast Santé Restaurant

9:00am PST

Welcome and Introductions Harvest Tent

9:20am PST

Writing the Book on Programmatic Harvest TentMichael Smith

10:00am PST

Incorporating Programmatic Video Harvest TentMike Laband

10:20am PST

Morning Coffee Break Harvest Tent Foyer

10:40am PST

Publisher X-Files: The Money is Out There Harvest TentScott Portugal

11:00am PST

Using In-The-Moment Insights to Drive Maximum Revenue Impact TBAEvan Adlman

11:20am PST

State of Ad Operations Harvest Tent

12:00pm PST

Sponsor Elevator Pitches Harvest Tent

12:20pm PST

Lunch Breezeway Lawn

1:20pm PST

Executive Track: Viewability Working Session Sonoma Valley RoomRaef Godwin Mobile: Past the Traffic Inflection Point Kenwood BallroomChristine Desrosiers Revving Up Programmatic Harvest TentBrian Brownie

2:10pm PST

Data Management: From Drilling to Refining Harvest TentBen Wallace Executive Track: Management in the House Sonoma Valley RoomRose Steinberg Operating on a Creative Level Kenwood BallroomDana Langford

2:50pm PST

Afternoon Coffee Break TBA

3:10pm PST

Executive Track: Ad Ops Mentorship Sonoma Valley RoomWendy Mazzoni The Broadcaster Bunch Breakout Session RoomsStephanie Giarrusso The Tagless Option (Note: Requires Tags) Harvest TentEmry DowningHall

4:00pm PST

Winner's Circle: Panel With Digital Media Leadership Award Recipients General Session RoomJoanna Bloor • Matthew Corbin • Dan Murphy

4:40pm PST

Sponsor Elevator Pitches Harvest Tent

6:00pm PST

Attendee-Sponsor Speed Dating Kenwood Ballroom

8:00pm PST

Attendee-Sponsor Dinner Harvest Tent

8:00am PST

Attendee-Sponsor Breakfast Santé Restaurant

9:00am PST

Innovation Through Collaboration Harvest TentSteve Patrizi

10:00am PST

The Five Things You Need to Know About Programmatic & Video Today Harvest TentHenk van Niekerk

10:30am PST

Driving Revenue via 2nd Party Data Harvest TentTyrone Anderson

11:10am PST

Get Your Game On See Signs On SiteHenk van Niekerk ID Graph: The Power of Knowing Your User See Signs On SiteTyrone Anderson • Gina Kim It's time to think outside the stack See Signs On SiteAlex Gardner Quantifying the success of your first-party data See Signs On SitePaul Wenz

12:00pm PST

ID Graph: The Power of Knowing Your User See Signs On SiteTyrone Anderson • Gina Kim It's time to think outside the stack See Signs On SiteAlex Gardner Quantifying the success of your first-party data See Signs On SitePaul Wenz Solving Inventory Quality: A Buyer’s and Seller’s Perspective See Signs On SiteHenk van Niekerk

1:00pm PST

Offsite Activities Offsite

6:15pm PST

Attendee-Only Dinner Meet In Main Lobby

8:00am PST

Breakfast Santé Restaurant

9:00am PST

AdMonsters Business Harvest Tent

9:30am PST

Attendee Breakout Sessions: Round 1 See Signs On Site

10:30am PST

Attendee Breakout Sessions: Round 2 See Signs On Site

11:20am PST

Attendee Breakout Sessions: Round 3 See Signs On Site

12:00pm PST

Lunch Breezeway Lawn

1:00pm PST

Publisher Forum Wrap-Up Harvest Tent